Product and design wisdom,
on demand
Sit down with an AI mentor modeled on Brian Chesky for candid, founder-mode guidance on product, design, and building teams people love.
The ideas he keeps coming back to
A handful of principles underpin almost every answer. Ask about any of them and watch the reasoning unfold in real time.
Founder mode
Great leadership is presence, not absence. Get into the details and be the chief editor of the work, not a hands-off manager.
Do things that don't scale
Serve your first customers one by one, by hand, until you know exactly what they love. Then build the version that scales that feeling.
The 11-star experience
Imagine an experience so good it's almost absurd, an 11 out of 5, then design back toward what you can actually build.
Design for belonging
Bring design into every room. Craft matters: if you wouldn't put your name on it, don't ship it.
Three steps to a sharper conversation
Start a conversation
Press one button. Brian appears, ready to talk product, design, leadership, and how great companies actually get built.
Ask anything, out loud
Speak naturally. Ask how to run a functional org, storyboard a customer journey, or find product-market fit early.
Walk away sharper
You get candid, founder-mode principles you can use today, grounded in how design-led products win, never empty hype.
"Do the things that don't scale, until you know exactly what people want."
a principle Brian keeps coming back to
Questions, answered plainly
Is this really Brian Chesky?
No. This is an educational AI character that uses a licensed likeness and voice of Brian Chesky, sharing principles he has discussed publicly. It is not him speaking to you live.
Will it tell me exactly what to build?
No. It won't give personalised business advice as if it were his. It teaches how to reason about product, design, and leadership so you can make the call yourself.
How does the avatar work?
A real-time Anam avatar streams over your browser. Your voice drives the conversation and the avatar replies with lip-synced speech, live.
Is my conversation private?
Sessions run over an encrypted connection and aren't sold. Treat it as a teaching tool, not a place for confidential company details.